According to Diane Gayeski, Ph.D., Dean, Roy H. Park School of Communications, Ithaca College, the school offers a new, experimental course for freshmen called "S'Park."
"We bring in live and guest speakers, via Skype, to pose authentic challenges facing media today. Students are required to tweet during the entire class," says Gayeski. "We project the Skype screen and the Twitter stream next to it and capture both for later review and analysis. We were able to, for example, Skype in David Muir and Diane Sawyers, ABC news anchors, who talked about the demise of traditional media, specifically network night-time news among the college age demographic."
According to Gayeski, the students had two weeks to prepare group responses to the challenge and then later Skyped with David Muir to give him some ideas. David Muir tweeted back: "Just skyped with tomorrow's journalists. Thanks for the brilliant pitches. Go bombers!"
To get more from Skype, schools like Ithica College might benefit from a Skype add-on tool called xSky software, which helps users network faster, easier, and more effective. To learn more about xSky, click here.